Fashion-Oriented Commercial Development of Tai Lue Handwoven Textiles: Ban Lai Thung, Nan Province

Abstract

This research aimed to (1) generate knowledge in fashion design using Tai Lue woven fabric products in Ban Lai Thung, Thung Chang District, Nan Province; (2) develop fashion design and sewing skills for Tai Lue woven fabric products; and (3) transfer such knowledge and deliver fashion products to the community. The study was implemented in three phases. First, fashion design knowledge was explored through document analysis and in-depth interviews with five representatives of community enterprises, and the data were analyzed using content analysis. Second, design and sewing skills were developed using Procreate software with 200 female participants aged 25–55. Their satisfaction with the training was measured through a questionnaire (reliability = 0.91) and analyzed using mean and standard deviation. Third, knowledge was transferred to 20 trainees, and finished products were created and assessed through behavioral observation.           The findings revealed three key outcomes. First, the main fashion design concept emphasized “reviving culture and blending modernity,” expressed through the sandwich-style dressing technique that enhanced the uniqueness of the designs. Second, the training using Procreate software enabled the creation of efficient, elegant, and innovative product designs. Participants in the 41–55 age group expressed the highest levels of satisfaction with the training. Third, the knowledge transfer process equipped trainees with the ability to design and sew Tai Lue woven fabric fashion products. The completed products generated trial sales amounting to 28,985 baht. In addition, the trainees developed valuable skills in brand creation, logo design, online marketing platforms, and product presentation in competitions. In conclusion, the study demonstrates that Tai Lue woven fabric fashion design holds strong potential to be developed and promoted on the international stage. Moreover, it can serve as a sustainable source of income, supporting both cultural preservation and community livelihoods.