Factors Affecting the Success of Wat Portal Website Services (www.watportal.com)

Abstract

The objective of this research was to study and analyze the factors contributing to the success of the Wat Portal website (www.watportal.com). The study's sample comprised 384 users of the Wat Portal website who completed an online questionnaire through the website. The tools used in the study included the questionnaire, and the data were analyzed using statistical methods such as frequency, percentage, mean, standard deviation, T-test, and multiple regression analysis. The results indicated that out of the 11 hypotheses tested, 8 were accepted. The accepted hypotheses are as follows: 1) System Quality has a positive impact on User Use; 2) System Quality has a positive impact on User Satisfaction; 3) Service Quality has a positive impact on User Satisfaction; 4) User Use has a positive impact on User Satisfaction; 5) User Use has a positive impact on Net Benefits; 6) User Satisfaction has a positive impact on Net Benefits; 7) Net Benefits have a positive impact on User Use; and 8) Net Benefits have a positive impact on User Satisfaction. The researcher can use these findings to guide the development, improvement, and application of information to enhance the website's service quality and meet user needs. The factors of System Quality, User Use, User Satisfaction, and Net Benefits are shown to have a positive impact on the success of the Wat Portal website (www.watportal.com). This research can also serve as a basis for further development and improvement of website services in the future.