A Relationship Model of the Perceived Trustworthiness of Private Hospitals’ Patients in Lower North 1 of Thailand

Abstract

This study aims: 1) to develop a causal model of confidence from getting the health care services of patients in private hospitals in the province of Lower North, Thailand and 2) to verify compliance. of the causal relationship model that has been trusted by the recipient’s health services in private hospitals in the province of lower North, Thailand with the empirical data. The data were collected from the survey sample by selecting 140 samples which derived from the multistage sampling from patients in private hospitals in the province of Lower North. multistage research tools including surveys of 140 people. Questionnaires of Ttrustworthiness, pPerceived Ccost Eeffectiveness,, T he perceived service quality, and Sservice Ssatisfaction were used as the data collection tools. The reliability of the questionnaire was determined by using the formula coefficient aalpha Cronbach which are equal 0.852, 0.872, 0.762 and 0.932, respectively,. The statistical software was used in analyzing data and testing the hypotheses. and data analysis and hypothesis testing using statistical software. The study indicated that Tthe statistics measure the suitability of structural equation models with empirical criteria. (Chi-square = 0.864 RMSER = 0.00 GFI = 0.911 AGFI = 0.873 CFI = 1.00). Satisfaction with of services influences the trust of obtaining health services (TOTAL EFFECT = 0.944, p <0.001), in recognitionthe perception of the service quality of service influences the satisfaction with theof service (TOTAL EFFECT = 0.847, p <0.001) and the perceived service quality influences the cost effectiveness sense that the value (TOTAL EFFECT = 0.704, p <0.001)., This findings based on the assumptions that the perception of the cost effectiveness has no influence on the service satisfactionwhich is based on assumptions as to feel worthy, no influence on satisfaction. services (p =0 .273), which inconsistent with the hypothesis. In addition, new findings this research Hhas been indicated found in this research.that the new findings. The perceived service quality (SQ) has an indirect influence on the trust of obtaining health services or Ttrustworthiness (TW) (Indirect effect = 0.800) and the Pperceived Ccost Eeffectiveness (CE) withhas an indirect influence on Trustworthiness (TW) (indirect effect = 0.098) as well.