The The Development of Mobile Application with In-depth User Experience Theory to Enhance Proactive Public Relations of College of Industrial Technology at King Mongkut’s University of Technology North Bangkok.

Abstract

The objectives of this research were as follows: 1) to design the mobile application with in-depth user experience theory to enhance proactive public relations of College of Industrial Technology at King Mongkut’s University of Technology North Bangkok, 2) to develop the mobile application with in-depth user experience theory to enhance proactive public relations of College of Industrial Technology at King Mongkut’s University of Technology North Bangkok, and 3) to study the development results of the mobile application with in-depth user experience theory to enhance proactive public relations of College of Industrial Technology at King Mongkut’s University of Technology North Bangkok. The sample group of this research was derived from purposive sampling consisting of two groups as follows: 1) 14 experts from different higher education institutions, all of whom with experience in the development of mobile application, and 2) 62 subjects, including staff and students from the College of Industrial Technology at King Mongkut’s University of Technology North Bangkok. The tools of this research were 1) the mobile application with in-depth user experience theory, 2) efficiency evaluation form of the mobile application with in-depth user experience theory, and 3) satisfaction evaluation form of the mobile application with in-depth user experience theory. The results of the research found that: 1) the developed mobile application with in-depth user experience theory consists of 2 system: (1.1) administrator system, and (1.2) user system; and 2) the evaluation result on the developed mobile application with in-depth user experience theory found that (2.1) the overall efficiency of the mobile application with in-depth user experience theory was at high level (=4.32, S.D.=0.54), and (2.2) the overall satisfaction of using the mobile application with in-depth user experience theory with 4 aspects (design, efficiency, usage, and manual) was at highest level (=4.62, S.D.=0.42). In reference to the results of this research, it can be summarized that the mobile application with in-depth user experience theory can be used with communication devices to enhance proactive public relations of College of Industrial Technology at King Mongkut’s University of Technology North Bangkok. The systematic design and development process of this application contributes to the efficient information management, enabling the public relations to be conducted in a rapid and convenient manner. Meanwhile, users are able to receive the same information anywhere and anytime, which can increase the satisfaction toward the proactive perception of information.