DEVELOPING DIGITAL MEDIA CREATION SKILLS AND LEARNING ACHIEVEMENT IN COPYRIGHT KNOWLEDGE OF GRADE 7 STUDENTS THROUGH A PRACTICAL WORKSHOP USING AI CREATOR

Abstract

The objectives of this research were: 1) to compare the digital media creation skills of Mathayom 1 (Grade 7) students against the 80 percent criterion; 2) to compare learning achievement regarding copyright laws before and after participating in the workshop activities utilizing AI Creator; and 3) to study student satisfaction with the workshop activities. The instructional intervention employed a workshop-based learning approach integrated with AI Creator tools. The sample group consisted of 36 students from Mathayom 1/1, selected via cluster random sampling. The research instruments included: (1) a 20-item learning achievement test, which underwent content validity verification and pilot testing for item quality analysis; (2) a scoring rubric for digital media creation skills; and (3) a satisfaction questionnaire. Data analysis was conducted using mean, standard deviation, one-sample t-test, and dependent samples t-test.

The research findings indicated that students' digital media creation skill scores were higher than the 80 percent criterion. Furthermore, post-training learning achievement scores were significantly higher than pre-training scores. Additionally, students reported a high level of satisfaction with the learning activities. These results demonstrate that organizing workshop activities integrated with AI Creator tools is effective in developing learners' digital media creation skills.