Vol. 11 No. 2 (2565): July - December

Research Articles

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  Fresh Market Management that Corresponds to the Needs of Trading Partners and Customers in the New Normal Era: The Case Study of Ying Charoen Market.

  Kreangkrai Photimanee, Kwanming Khumprasert , supaporn plomelersee, Phattanapong Chankoung

  11 - 25

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  Relationship Between Accounting Earnings of Listed Companies in The Stock Exchange of Thailand and Gross Domestic Product of Thailand

  Pritchaya Kanei, Naruanrd Sarapaivanich, Twoangtip Siriwan, Suvanna Laohavisudhi

  26 - 42

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  Effect of Accounting Information Quality on Decision-Making Efficiency, Total Quality Management and Corporate Success in Automobile Manufacturing and Exporting Companies

  Dr. Kanthana Ditkaew, Thared Santatiwongchai

  43-66

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  Guidance for Doing the Musical Theatre Business in Thailand

  Treetip Boonyam, Penyaporn Laothanasin

  67 - 86

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  Structural Relationship Model of Organizational Dynamic Capabilities, Organizational Creativity, Organizational Innovativeness and Business Excellence : An Empirical Investigation from Information and Communication Technology Business in Thailand

  Pattarika Chinchang

  87 - 104

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  Intellectual capital and firm performance of companies listed on the Thai Stock Exchange

  Kittima Tangnatee, Promporn Poowadin, Sumalee Ekkapol, Kunakorn Waiyawut

  105 - 118

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  The Role of Online Brand Community Experience in Driving Brand Evangelism for Car Brands in Thailand

  Chainarong Rungruengarporn, Dr.Marissa Chantamas

  119 - 138

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  Electronic Part and Automobile Manufacturer's Knowledge Management Practices towards Electric Vehicle Industry's Business Expansion in Thailand

  worathep treewichit, Charcrit Sritong, Theathanick Siriwoharn

  139 - 159

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  Accounting Conservatism and Earnings Management of Thai Listed Companies under the Coronavirus Disease 2019 (COVID-19) Pandemic

  Anuwat Phakdee, Sillapaporn Srijunpetch

  160 - 181

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  An Exploratory Study of the Community's Competency in Producing Innovative Cultural Product and Segmenting the Target Market using Cluster Analysis through the Supply Chain Operations Reference (SCOR) Model and the Technology Acceptance Model (TAM)

  Tanyatip Kharuhayothin

  182 - 204

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