Chinese Korean Costumes: The Development Path of Korean Cultural Tourism in Sandaohe Village

Abstract

            This research studies the development of Korean cultural tourism in Sandaohe Village with the following objectives: 1) To examine the historical and social background related to the development of Korean clothing culture in Sandaohe Village, Sichuan Province, China; 2) To analyze the changes in Korean clothing and current tourism development issues in Sandaohe Village, Sichuan Province, China; 3) To explore the development path of cultural tourism based on Korean clothing in Sandaohe Village, Sichuan Province, China. This research employs qualitative methodology. The research tools include surveys, interviews, observations, and focus group discussions, involving 34 informants divided into two groups: 11 key informants (2 community leaders, 3 museum staff, and 6 experts on textiles and clothing in Korean residential areas in Shenyang) and 23 general informants (8 locals and 15 tourists). The research findings are presented through descriptive analysis.

            The result findings were as follows.

1. The historical and social background related to the development of Korean clothing culture spans three significant periods: the Three Kingdoms era, the Goryeo era, and the Joseon era, which were crucial times for clothing changes.
2. Analysis of current changes in Korean clothing and tourism development issues shows that Koreans mostly wear hand-woven fabrics and linen, grown and produced locally. Traditional dyeing technologies result in Koreans wearing clothes with colors from natural fibers, which are still prevalent today. Problems include the structure of the clothing industry, private sector, civil society, and designers. The creation of unique tourism brands affects Korean clothing, and the Korean Folk Tourism Cooperative of Sandaohe Village lags behind in clothing development.
3. The development of cultural tourism routes based on Korean clothing in Sandaohe Village promotes ethnic tourism through Korean clothing culture. The relationship between clothing culture and tourism is explored through an in-depth study of Korean folk culture, using Sandaohe native village against the historical, cultural, and social background of Korean nationality. The use of Korean national clothing culture serves as a key attraction for tourists both regionally and externally. To develop tourism, there are social improvements to Korean clothing culture, inheritance of folk culture, and promotion of local tourism industry, which can attract both domestic and international tourists and more effectively develop the local economic conditions.