The Development of English Ability to Transfer Buddhist Wisdom Knowledge in OTOP Products of Textile Fabric Manufacturers and Distributors in Tha Wang Pha District Nan Province

Abstract

The purposes of this research are to: 1) study the weaving process using materials, devices, concepts and sources of OTOP products in textile fabric; 2) study the patterns of conservation and inheritance patterns of Buddhism through woven fabrics in the production of OTOP products and services in textile fabrics. 3) study the communication in English, producers and distributors of OTOP in the field of handcrafted textiles, currently through 7-Commerce (E-Commerce). The participants were 42 members of the local textile weaving community in Nan province. Research tools were individual and group questionnaires in order to record and analyze quantitative statistical data.

The results showed that local weaving of the Ban Fai Mun Community Enterprise used a number of threading devices, thread conveyors, sequencing with the concept of local wisdom that has been conveyed since the ancestors including traditional wear and dance tradition. For the communication in English of manufacturers and distributors of OTOP, they are currently using the E-Commerce 7PS through programs: Blog, Line and Facebook to sell products. However, the content presented on these programs are needed to be improved.