BEACH VALUE EVALUATIONS FOR COMPARING BEACH VALUES FOR EACH TRAVEL SEASON USING TOURIST NUMBERS AND HOTEL ROOM RATES IN PHUKET, THAILAND
DOI:
https://doi.org/10.14456/jesm.2024.8Keywords:
Hedonic model, Beach Value, Hotel Room Rates, Number of touristsAbstract
Coastal areas hold significant ecological and economic value, particularly through tourism, which results in substantial income for provinces. Effective management is essential to accommodate demand and mitigate the impacts of natural coastal changes and climate change. Evaluating beach value presents a challenge because they are invaluable natural resources. This study employs the Log-linear hedonic pricing regression to assess the value of beaches in Phuket: Nai Thon beach, Kamala beach, Patong beach, Karon beach, and Kata beach, using hotel room prices during high and low seasons. Findings indicate that when considering the provincial tourist numbers, the beaches with the highest value in the high season and low season are Karon Beach and Kata Beach, respectively. When considering the number of beach users from field observations, it was found that Patong Beach has the highest value in both travel seasons. In summary, beach values in the high season are approximately three times greater than those in the low season. Therefore, the appropriate use of data to evaluate beach benefits is critical for accurate cost-benefit analysis in effective coastal conservation and management planning.
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