APPLICATION OF BUSINESS MODEL CANVAS FOR URBAN PLANNING CASE STUDY: SONG PI NONG DISTRICT, SUPHAN BURI PROVINCE
DOI:
https://doi.org/10.14456/jem.2021.6Keywords:
Spatial Development, Urban Planning, Business Model CanvasAbstract
For urban development to meet their potential in spatial, economic and social environments, the urban development strategy needs to be planned in order to use them as approaches to develop and maintain their cities and its related areas or countryside to gain benefit in assets, transportation, public utilities, public services and environment, that would correspond with their country system of economic and social development. The urban development process also essentially requires cooperation from various stakeholders, i.e., government agency, private sector and civil society to develop their cities. This collaboration considered as a crucial part in urban managing to achieve their goal of having an effective development. The Business Model Canvas can be applied in the process of urban planning, especially, in designing strategic planning, creating value proposition and offering public services. The model could promote clear value or benefit according to the roles of Suphan Buri in the aspect of developing good dwelling, supporting good agricultural practice, creative tourism and safety industry, which all develop according to their land potential and spatial context. The model can also be used as a tool for creating concept mapping, strategic planning and urban planning measures that could indicate the connection of each organizational structure, including of central government, state enterprise, local government agency, private sector and public sector. The model is also used as a tool for suggesting an area development project for achieving the objective of urban planning.
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