Career Development Guidelines for the Elderly in Digital Society: A Case Study of Quality of Life and Career Promotion Center for the Elderly in Maha Sarakham Province, Thailand

Abstract

          This study investigated the challenges in elderly career development and proposed guidelines for digital transformation in Maha Sarakham Province, Thailand. A qualitative research approach was employed, utilizing data from five Elderly Quality of Life Development and Career Promotion Centers. The study included 35 key informants comprising five elderly affairs officers, 20 community practitioners (including community leaders and center committee members), and ten center members. Data collection methods included structured surveys, non-participant observations, in-depth interviews, and focus group discussions. Content analysis was employed for data interpretation.

          The findings identified four critical barriers to elderly career development: 1) insufficient knowledge and skills in product development and modern business management; 2) limited access to distribution channels and online marketing platforms; 3) digital literacy constraints affecting the use of technological devices and online platforms; and 4) inadequate continuous support systems and inter-agency coordination. Based on these findings, four strategic guidelines were developed: 1) implementation of tailored digital skills training programs with sustained mentoring support; 2) product and service enhancement through the integration of local wisdom with contemporary design principles; 3) development of age-friendly digital marketing platforms with comprehensive e-commerce solutions; and 4) establishment of an integrated support system through public-private-community partnerships with sustainable funding mechanisms.