Database Management Platform for Creative Tourism: A Case study of Pak Bara Community

Abstract

This research aims to study and develop a context and mentthe a platform of Creative Tourism Database, resulting from all stakeholders’ participation. The research area consists of 3 villages, Moo. 2 Ban Pak Bara, Moo. 4 Ban Talo Sai, and Moo. 6 Ban Tha Malai. Participatory Action Research (PAR) was deployed with target groups who play crucial roles in tourism management, comprising of the sub-district headman, village headmen, the community enterprise group, local entrepreneurs, government officials, and non-government organizations (NGOs) using descriptive data analysis and content analysis methods. The research process was divided into five steps: 1) preparation phase to understand the context of the area by reviewing relevant documents, research and discussing with the target groups, 2) research phase to assess the need for the development of the community database, 3) research conduction plan phase bringing the research phase result to design a database draft, 4) implementation phase : collecting data, entering the collected data forms the developed surveying form in phase 3 into the database system and verifying. Then, the implementation workshop of databases was held for database system administrators and users, and 5) monitoring and evaluation phrase (from implementing a database); using an evaluation and an interview form through an online survey, including organizing a forum for small groups. The results show that the databases of the three villages were classified into groups consisting of the village history, village general information, which consists of demography, topography, transportation, public infrastructures and tourist attractions. Moreover, customs, traditions, local wisdom, and local products were categorized, including suggestions for implementing the database in the areas.