ทัศนคติในการบริหารจัดการฟาร์มสุกรสีเขียวของผู้ประกอบการฟาร์มสุกรในจังหวัดนครปฐม

Main Article Content

กมลพบ อำนวยทรัพย์
โชติมา แก้วกอง

บทคัดย่อ

-

 

Attitudes to Green Farm Management of Swine Farm Entrepreneurs in Nakhon Pathom Province

The purposes of this research were 1) to study swine farm entrepreneurs’ media exposure to news and information on swine farm practices, 2) to study swine farm entrepreneurs’ attitudes to green farm management, and 3) to study factors correlated with swine farm entrepreneurs’ attitudes to green farm management. All population which were 44 registered swine farm entrepreneurs’ in Nakhon Pathom province were collected by a questionnaire with Cronbach’s alpha coefficient of .968. The statistics used to analyze the data in the research were frequency, percentage, mean, standard deviation, and Pearson’s product moment correlation coefficient with the level of statistical significance at .05.

The results showed that 1) the swine farm entrepreneurs’ exposure to news and information on swine farm practices was at a moderate level (\dpi{100} \mu = 2.755, \dpi{100} \sigma = 1.067), 2) the swine farm entrepreneurs had attitudes to green farm management at a high level (\dpi{100} \mu = 4.040, \dpi{100} \sigma = .477), and 3) media exposure to news and information on swine farm practices by personal media significantly correlated with swine farm entrepreneurs’ attitudes in management aspect in positive direction (\dpi{100} \rho = .299, P = .048).

Article Details

บท
บทความวิจัย