THE PUBLIC RELATIONS MANAGEMENT MODEL OF PRIVATE SCHOOL IN THE DIGITAL AGE UNDER OFFICE OF THE PRIVATE EDUCATION COMMISSION IN CHONBURI PROVINCE

Abstract

The objectives of this research were to study the status and guideline of public relations management of private schools in digital age under office of the Private Education Commission in Chonburi Province, to develop and try out the public relations management model of private schools in digital age under office of the Private Education Commission in Chonburi Province, and to evaluate the model in terms of feasibility and utility. The research results were as following: 1) the status and guideline of public relations management of private schools in digital age under office of the Private Education Commission in Chonburi Province were organized by using (1) school public relation network, (2) providing information to public, (3) giving information service, and (4) monitoring and evaluation whereas the manage process consisting of planning, organizing, leading, and controlling. 2) The developed model composed of 3 components which were (1) tasks of public relation, (2) management process, and (3) supporting factors. 3) The model evaluation results of the public relations management model of private schools in digital age under office of the Private Education Commission in terms of feasibility and utility were both at the most levels.