ทิศทางการทำงานนิพนธ์และวิทยานิพนธ์ ของหลักสูตรบริหารธุรกิจมหาบัณฑิต สำหรับผู้บริหาร วิทยาลัยพาณิชยศาสตร์ มหาวิทยาลัยบูรพา [Trends for Writings and Theses of Master of Business Administration Program for Executives, Graduate School of Commerce, Burapha University]

Abstract

The purposes of this study were to 1) synthesize the writings and theses’ basic data, research procedures, research results, and the research findings conducted by students of the Master of Business Administration Degree Program for executives, Graduate School of Commerce, Burapha University 2) find the trends and guidelines for the writings and theses for students of the Master of Business Administration Degree Program for executives, Graduate School of Commerce, Burapha University. The population was 1,453 writings  and theses between B.E. 2555 to 2557. The sample of the study was calculated by using Taro Yamane formula with a standard deviation of .04, amounting to 437 writings and theses. The measurement tool was the writing synthesis form using the descriptive content analysis. The findings were: 1) The majority of the writings and theses were from students who graduated in B.E. 2557. The majority of the business research was in service businesses (transportation and logistics, commerce, tour and medicine). The research was quantitative. Most of the literature critical reviews were from domestic sources. The sample sizes were calculated by using Taro Yamane’s formula and the purposive sampling technique was more likely to be used than the probability sampling technique. 2) The techniques and ideas mentioned in the finding number One may lead the research trends from B.E. 2560 to consider to have research questions that are in line with the country’s policy rather than the problems based on the workplaces where students work.