The Component Of Cause Related Marketing Campaign Affecting On Thai Consumer Patronage Intention

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Published: Sep 1, 2010
Keywords:
cause related marketing campaign component consumer patronage intention

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Phongza Pollsrilert
Department of Doctor of Business Administration in Marketing, Siam University

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DOI: http://dx.doi.org/10.14456/becj.2010.14

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How to Cite
Pollsrilert, P. (2010). The Component Of Cause Related Marketing Campaign Affecting On Thai Consumer Patronage Intention. Journal of Business, Innovation and Sustainability (JBIS), 5(2), 83–93. retrieved from https://so02.tci-thaijo.org/index.php/BECJournal/article/view/54093
Issue
Vol. 5 No. 2 (2010): เมษายน 2553 - กันยายน 2553
Section
บทความวิจัย (Research article)