Psycho Branding a Cracking Tool For the Indian Consumerist Mind

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Published: May 1, 2009
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Psycho Branding Cracking Tool Indian Consumerist Mind

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Sabyasachi Dasgupta
Brand Associate Rediffusion,Young and Rubicam Pvt. Ltd., India

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DOI: http://dx.doi.org/10.14456/becj.2009.8

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How to Cite
Dasgupta, S. (2009). Psycho Branding a Cracking Tool For the Indian Consumerist Mind. Journal of Business, Innovation and Sustainability (JBIS), 4(1), 83–94. retrieved from https://so02.tci-thaijo.org/index.php/BECJournal/article/view/54048
Issue
Vol. 4 No. 1 (2009): ตุลาคม 2551 - มีนาคม 2552
Section
บทความวิจัย (Research article)