แนวทางการพัฒนาช่องทางการตลาดของผลิตภัณฑ์เกลือตำบลบานา จังหวัดปัตตานี [Marketing Channel Development for Salt Product of Bana District, Pattani Province]
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Published:
Apr 27, 2018
Keywords:
ช่องทางการตลาด ตำบลบานา ผลิตภัณฑ์ชุมชน Marketing Channel Development Bana District Community Product
Main Article Content
Abstract
Marketing channel development is an important factor of business operations affecting marketing goals achievement and the success of small and large businesses. This article aims to offer guidance in developing marketing channels of the ‘Salt product’ from Bana district, Pattani province. Bana’s salt product is operated by community groups. This paper presents types of marketing channel, SWOT Analysis, elements related to marketing channel development, and strategies for marketing channel development. Guidance for Bana district’s and others’ community entrepreneurs is also suggested for developing their own community products.
Article Details
How to Cite
ทองสองยอด ส., & ไค่นุ่นนา ภ. (2018). แนวทางการพัฒนาช่องทางการตลาดของผลิตภัณฑ์เกลือตำบลบานา จังหวัดปัตตานี [Marketing Channel Development for Salt Product of Bana District, Pattani Province]. Journal of Business, Innovation and Sustainability (JBIS), 13(1), 14–28. retrieved from https://so02.tci-thaijo.org/index.php/BECJournal/article/view/79126
Section
บทความวิชาการ (Academic article)
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2. Bunkong, M. (2014). The research studies on brand equity in 2009-2013. Dhurakit Pundit Communication Arts Journal, 8(1), 55-77.
3. Chainirun, P. (2012). Socail media marketing strategy. Samut Prakan: WPS.
4. Darawong, C. (2012). New product and business strategy. Sripatum Chonburi Journal, 9(2), 44-52.
5. Dechkriengkraikun, C. and Kanawan, N. (2002). Marketing 1 Tambom 1 Product and business SMEs. Bangkok: Se-education.
6. Isarabhakdee, P. (2016). Branding 4.0. Bangkok: Amarin How-To.
7. Kultakornsad, N., Na Patum, S. and Laksitamas, P. (2015). The structural equation model of causal factors influencing marketing strategies for fashion business of Thai garment towards the ASEAN economic community market. Journal of Business, Economics and Communications, 10(2), 145-156.
8. Prayalaw, N. and Manmart, L. (2015). Factors affecting consumers' purchasing decision in food product of One Tambon One Product project produced in Khon Kaen. KKU Research Journal Humanities and Social Science (Graduate Studies), 3(1), 38-51.
9. Suvachart, N. (2009). Place management. Khon Kaen: Khon Kaen University.
10. Takulsom, P. (2016). Exhibition organizing strategies: The marketing communication tool to generate experience to customers. Journal of communication and management NIDA, 2(3), 62-78.
11. Yaibawklin, K. (2011). Distribution policy. Bangkok: Triple-education.
12. Yeeyusoh, Z. (2010). Garam taning manis: Pattani salt. Rusamilae Journal, 31(2), 5-18.
13. Yomjinda, L. (2012). Marketing communication. Bangkok: Ramkhamhaeng University.