The impact of Point-of-Purchase Advertising in Specilty Stores on Consumer Attitudes toward Brand and Purchase Inrention : Comparison with Personal Selling and Sales Promotion

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Sarayut Lekplipol

บทคัดย่อ

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DOI: http://dx.doi.org/10.14456/becj.2008.5

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บทความวิจัย (Research article)