The impact of Point-of-Purchase Advertising in Specilty Stores on Consumer Attitudes toward Brand and Purchase Inrention : Comparison with Personal Selling and Sales Promotion
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Lekplipol, S. (2008). The impact of Point-of-Purchase Advertising in Specilty Stores on Consumer Attitudes toward Brand and Purchase Inrention : Comparison with Personal Selling and Sales Promotion. Journal of Business, Innovation and Sustainability (JBIS), 3(1), 62–75. สืบค้น จาก https://so02.tci-thaijo.org/index.php/BECJournal/article/view/54036
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