Navigating Digital Transformation: A Case Study of Thailand's Higher Education and Energy Sectors
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Digital Transformation has become a powerful tool to promote changes across industries all over the world. This comparative study investigates the distinct digital transformation (DX) journeys of Thailand's higher education and energy sectors by examining their organizational strategies and practices. The study followed a sequential, two-phase design. Phase 1 employed a questionnaire-based assessment to determine the digital maturity profiles of candidate organizations; scores were calculated descriptively and served only to identify comparable cases. Phase 2 used qualitative, semi-structured interviews to explore digital transformation practices in depth. Findings show that the higher education sector mainly focuses on supporting the educational experience and operations through the integration of digital technology, whereas the energy sector focuses on improving operational efficiency and adapting to align with future energy trends. This study also shows that both sectors are able to enhance their work efficiency and service quality by implementing digital transformation that aligns with strategic goals and the business environment.
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