The Risk Perception among Hotel Employees During Times of Uncertainty

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เผยแพร่แล้ว: ก.ย. 30, 2025
DOI: https://doi.org/10.71185/jbis.2025.278207
คำสำคัญ:
Risk Perception Employee Performance VUCA Environment Hospitality Industry Risk Management

Main Article Content

Amonrat Autthayotha
Faculty of Business, Economics and Communications, Naresuan University, Thailand
Petchsri Nonsiri
Faculty of Business, Economics and Communications, Naresuan University, Thailand
Chairat Choesawan
Faculty of Business, Economics and Communications, Naresuan University, Thailand

บทคัดย่อ

Purpose: This study investigates hotel employees’ perceptions of risk and analyses the relationship between perceived risk and job performance, emphasizing the uncertainty intensified by the COVID-19 pandemic.


Methodology: The research employed a quantitative method, sampling 397 hotel employees in Bangkok using closed-ended questionnaires. Statistical tools included descriptive statistics (mean, percentage), F-test (ANOVA), and Pearson’s correlation coefficient.


Key Findings: Risk perception was significantly influenced by education, work experience, contract type, job status, and hotel size. People perceived financial risks as the highest among five dimensions: technological, financial, health, natural disaster, and safety. A positive correlation was found between perceived risk and employee performance.


Contributions: The findings endorse risk-aware HR and organisational practices, enhancing our comprehension of employee conduct in uncertain conditions.

Article Details

รูปแบบการอ้างอิง
Autthayotha, A., Nonsiri, P., & Choesawan, C. (2025). The Risk Perception among Hotel Employees During Times of Uncertainty. Journal of Business, Innovation and Sustainability (JBIS), 20(3). https://doi.org/10.71185/jbis.2025.278207
ฉบับ
ปีที่ 20 ฉบับที่ 3 (2025): July - September 2025
ประเภทบทความ
บทความวิจัย (Research article)
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อนุญาตภายใต้เงื่อนไข Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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