Empowering Thai Dairy Farmers: Overcoming Challenges and Enhancing Competency through Integrated Communication Strategies
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The dairy industry in Thailand is crucial for ensuring food security and driving economic development. However, Thai dairy farmers encounter significant challenges that impede their competency and productivity. This academic research aims to explore these challenges and suggest communication strategies to enhance the proficiency of dairy farmers in Thailand.
Despite the sector's steady growth, structural constraints such as small-scale operations and limited access to resources significantly hinder efficiency. Additionally, the quality of feed, animal health issues, and fluctuating market dynamics exacerbate the difficulties faced by farmers. To address these challenges, the paper advocates for integrated communication strategies informed by theoretical frameworks such as the Technology Acceptance Model (TAM), Diffusion of Innovation theory, and the Knowledge-Attitude-Practice (KAP) theory. Proposed solutions include tailored workshops, enhanced extension = services, and the integration of mobile technology to empower farmers and foster sustainable agricultural development.
Collaborative efforts with stakeholders and adopting a sustainable livelihood approach are essential for building resilience in the sector. Future research should investigate the integration of digital technologies and the role of social networks in further enhancing farmers' competency. Acknowledging the limitations of the current study, robust interventions can be designed to support the Thai dairy industry effectively.
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