Benefits, Challenges, and Key Success Factors of Community-based Tourism Management in Thailand: An Exploratory Study of 3 Destinations in Thailand
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This study aims to provide insight into the key factors that contribute to the success of community-based tourism initiatives in Thailand. In-depth interviews were conducted with community leaders in three tourist destinations in Thailand to gather their perspectives on the impacts of tourism on the communities. The results of the interviews revealed that community-based tourism has several benefits, including economic benefits, cultural preservation, environmental protection, social benefits, and educational benefits. This tourism faces two main challenges such as lack of infrastructure and conflict within community. The findings also showed that key success factors emcompassed community involvement, government support, and partnerships with private sector. The implications of these findings for the future development of community-based tourism are discussed.
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