The Management of Value Chain for Production and Capability Development of Muslim Clothing Product Groups Based on Intellectual and Cultural Heritage in Pattani Province

บทคัดย่อ

The management of value chain for production and capacity development of Muslim clothing product groups based on intellectual and cultural heritage for creating peace in Pattani province. The objective was to analyze the supply chain and to develop the capability of Muslim clothing product groups based on intellectual and cultural heritage for creating peace in Pattani Province. By analyzing supply chain data, basic information, strengths and weaknesses; assessing the potential of the upstream group for group development, and generating a new value chain; and analyzing strategies for group potential development and ways to foster collaboration among groups. The research found that the target groups of all 10 community enterprise groups were grouped into 3 groups: (1) The tailor-designed products group, (2) The traditional hats group, and (3) The fabric products group. The supply chain had been developed by appraisal of professional fee, development of fabric patterns and extraction of natural color. After developing the supplychain, it caused the  proportion of income of all 10 groups to change and had been increased by 13.15%. For some groups, the proportion of income was still the same because it had not been developed its value chain, but they had been extracted potential to develop the ability of the group in terms of developing skills on online sales. And organizing activities to meet together 10 enterprise groups to discuss and exchange products, Enterprise Groups had been matched that made it possible to work together to develop products. There obtained 3 products, namely: Traditional hats with Batik cloth from Barahom, Dresses with Batik cloth made by Langa women's group and bags made from Juan fabric of Ban Trang.