A Study of Communication Development and Forms of Motorsport Photography in Thailand

บทคัดย่อ

The purpose of this research is to study the history of motorsport photography, and the communication forms of motorsport photography. The research is a qualitative research, collected data by studying from documents, photos, motorsport websites and in-depth interview with 6 people, motorsports news photographers, motorsport photographer, and motorsport news editor. Research instrument consisted of an analysis of communication form in motorsport photographs and in-depth interviews form. Data analysis was done by categorizing and linking data using inductive content analysis techniques. Then, checked the adequacy of data again by using data triangulation and methodological triangulation. The results of the research found that the path of motorsport in Thailand is divided into 4 eras, 1) The beginning of motorsport era 2) Era of raising the standard of motorsport 3) Era of embracing motorsport culture and 4) Era of earning from motorsport. Initially, mass media played an important role in reporting news in print media and magazines. Later, when online media emerged, the platform was changed to websites, Facebook, Fan pages, and social media. Regarding the characteristics of the photographs, it was found that motorsport news photos are the photos that report who, what, where, and how include photos of starting grid, curve, location, cars are neck and neck, panning, finishing line, awards ceremony, service teams, racers, activities. Motorsport photography is any photo in car race that can tell story of the competition include photos of motion, stop motion and emotion. Nowadays, motorsport photography uses artistic concepts and motorsport emotions in photography to create photos which are different from the past. And use the concept of photo essays to tell stories and convey emotions so that the audience can experience the competition even when they are not on the race. The main media channels are the competition organizer's media and mass media. The role of motorsport photography is to provide news, public relations, advertising, and communicate the identity of the competition or local area to promote sports tourism.