A New Model of Sustainable Supply Chain in Sport Tourism
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Growth in the sport industry and accessibility to information lead to interests in sport and tourism. In response to the increasing needs and market demands, sport tourism supply chain management (“STSM”) has gained recognition steadily for its contribution to revenue, especially to the area of sport venue. By organizing activities, either tourism or competitions, the area gains economic benefits from the incomers. Therefore, sport tourism and related factors for supply chain management should be investigated in detail. This study proposes a new model of STSM by combining the concept of sustainability balanced scorecard with supply chain management from five perspectives: the Internal process perspective; customer perspective; financial perspective; sustainability perspective and learning and growth perspective. To comprehend factors in sport tourism development, the researchers conducted a systematic literature review and identified the factors as well as the indicators of the STSM. The result, concluded from opinions of experts in tourism, sports and supply chain under the Delphi method, shows that 18 elements and 52 indicators are relevant to the development. By categorizing the elements into 5 perspectives, the model presents key aspects of the development of the STSM to apply in strategy development in industry and reduce the impacts on environment as well as increase efficiency in organizing activities.
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