The Component Analysis of Blended Training Model for SME
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This research is a quantitative study that aimed to investigate the components of the blended training model for SME in Thailand. The sample included 466 SME entrepreneurs using a random sampling method. An online closed-ended questionnaire, distributed by the Office of Small and Medium Enterprises (OSMEP), was used to collect data from SME entrepreneurs who registered through the SME registration system and participated in blended training in digital marketing with OSMEP between 2020 and 2022. The content validity and questionnaire reliability were assessed. The data analysis utilized exploratory factor analysis (EFA) techniques to identify essential components of the blended training model for SME. The results showed that the blended training model was found to comprise 5 components which are marketing mix, trainee, course design, trainer, and technology. This research provides valuable insights for government agencies in SME development, facilitating effective training program design for future benefits.
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