Exploratory Factor Analysis of Community Enterprise Success in Uttaradit, Phrae, and Nan Provinces on New Economic Foundations
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The objective of this research is to study the exploratory factor analysis of the success factors of community enterprises in Uttaradit, Phrae, and Nan provinces based on the new economy. The research sample consists of 338 participants from community enterprises involved in product manufacturing. The sampling method used was stratified random sampling, and a questionnaire with 35 items was employed as a data collection tool. The response rate of the questionnaire was 100%. The statistical analysis used for data analysis included Kaiser-Meyer-Olkin (KMO) statistics with a value of 0.849 and Bartlett's test of sphericity with a value of 22243.525.
The exploratory factor analysis identified seven factors with eigenvalues ranging from 1.499 to 15.824 and a cumulative variance of 86.101%. These factors include: 1) Organizational leadership, 2) Adaptability to change, 3) Knowledge utilization, 4) Entrepreneurship, 5) Marketing capability, 6) Customer Access, and 7) Teamwork.
The findings of this research can be used as a measure of the success of community enterprises, and the identified factors can be applied to assess the success of community enterprises.
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