The Development of Community Enterprise of Nakorn Nayok Province Based on the Concept of Creative Economy

บทคัดย่อ

This study examines to find ways to develop community enterprises in Nakhon Nayok Province based on the concept of creative economy under the knowledge and understanding of entrepreneurs, problem conditions and potential, including marketing mix factors. The results that the marketing mix of customer experience, the aspect of creating value in the minds of customers, sales channels that can be sold anywhere, and creating followers in the brand Influencing the strategy of creative economy for community enterprise entrepreneurs in Nakhon Nayok Province. For the guidelines of community enterprise development in Nakhon Nayok Province according to the concept of creative economy, it consists of the use of local wisdom in management to respond to opportunities from the increasing consumption of agricultural products and safe food, The integration of entrepreneurs in response to the tourism promotion policy, The use of technology in management to respond to the needs of consumers, and writing an annual action plan on promoting the concept of creative economy that can lead to concrete operations.