Factors Influencing Actual Use of e-Payment Adoption by SMEs in Phitsanulok
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The aims of this research is to investigate and examine the factors affecting the actual use e-Payment by Small and Medium Enterprises (SMEs) located in Phitsanulok using 413 respondents obtained from surveys for investigating and testing a conceptual proposed model based on elements of Technology acceptance. The empirical results indicated that business characteristics including the business size, the business sector, the age of business operation and the activity in high-frequency trading or financial transaction business are significant factors towards the perception of benefits of e-Payment usage by SMEs. Further testing the hypotheses, moreover, revealed that all the three factors jointly predictive SMEs’ satisfaction made 77% of e-Payment actual use (the ease of use, attitudes and behavioral intention to use). However, the perceived usefulness was not found to be significantly associated with the actual use in this study. The novel contribution of this research is to perform a value strategy for Business owners and practitioners associated with the e-Payment system and intention to adopt of such initiatives. Even though the model is not generalizable, future studies could investigate the various kinds of factors that influence e- Payment adoption in various business contexts.
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