Patterns and Creative ideas of event marketing in Bangkok
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The objectives of this research are to study patterns of event marketing and analyze the creativity in event marketing in Bangkok. It was a qualitative research by observation and interviewing from the data repository of 8 event marketing. The research results showed that there were 4 types of event marketing: Entertainment and Contests event, Social event, corporate event and News event. For the creativity of event, it was found that 3 analytical components were used: Functional management, methods of event marketing and elements of creative sources.
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