Public relations process for tourist attraction in Nakhon Chum Sub-district, Nakhon Thai District, Phitsanulok Province
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This research aims to study Tourism promotion process and there is an operation to promote community tourism.There is using in-depth interviews individually. Data were collected during the month between December–February. The research results showed that 1.To enable all sectors to work together to create a viewpoint to open up tourist attractions 2.To organize activities and traditions within the community 3.To know the way of life and the sea of mist 4.To know about Nakhon Chum tourist attractions 5.Public relations content are as follows: 5.1Content before public relations 5.2 Public relations through traditions within the community 5.3 Support from the government and other items. 5.4 Tourists are involved in activities 5.5 Provide different information for each item. The operational factors for public relations are 5 aspects as follows: 1. Personnel in public relations 2. Budget for public relations 3. Support from the government 4. Use of public relations media 5. Community participation.
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