Success Factors of Traditional Textile Business SMEs in the North of Thailand

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ปิยะวัน เพชรหมี
สุจินดา เจียมศรีพงษ์
ศิวฤทธิ์ พงศกรรังศิลป์

Abstract

Abstract


Local woven fabrics are products that are derived from local wisdom. It is in the creative industry that creates jobs for the household industry throughout Thailand and generates revenue and a good living for the household sector. Therefore, local woven fabric Business plays an important role in national development. The objective of this research paper was to study and explore the success factors of the local woven fabric business of small and medium enterprises in the northern area of Thailand. The main informants of the study were 150 entrepreneurs who produce and sell woven fabrics in the northern area of Thailand by using the questionnaires for data collection. The inductive analysis was used for data analysis. The research result found that success factors of local woven fabric Business of SMEs in the northern area of Thailand consisted of factors that affected business success including 3 factors: entrepreneurial factor, operation factor of entrepreneurs, and environmental factor which each factor affected the business success of the local textile fabrics of small and medium enterprises in northern area of Thailand.


Keywords: 1) Success Factors 2) Small and Medium Enterprises 3) Local Woven Fabrics 4) Entrepreneurs

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เพชรหมีป., เจียมศรีพงษ์ส., & พงศกรรังศิลป์ศ. (2019). Success Factors of Traditional Textile Business SMEs in the North of Thailand. Journal of Business, Economics and Communications, 14(3), 146-164. Retrieved from https://so02.tci-thaijo.org/index.php/BECJournal/article/view/180784
Section
บทความวิจัย (Research article)

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