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The research aimed at 1) investigating exclusive memorable experiences (Ex-Me-Exs) of cruise tourists at Thailand’s ports of call; 2) investigating the correlation between port of call attributes and Ex-Me-Exs, and 3) providing a guideline for fostering Ex-Me-Exs for cruise tourists. The findings showed that 1) the Ex-Me-Exs of cruise tourists were comprised of involvement, interaction with local people, hedonism, meaningfulness, refreshment, novelty, learning, conspicuousness and, lastly, prestige. 2) Port of call attributes were related to the Ex-Me-Exs at the significant level of 0.01. 3) Fostering of the Ex-Me-Exs for cruise tourists should focus on tourism activities and the tour programs. Training in rendering services and the use of English to people involved should therefore be implemented.
Keywords: 1) Cruise Tourism in Thailand 2) Exclusive Memorable Experiences (Ex-Me-Exs)
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