The Level of Consumers’ Confidence in Halal Logo of Thailand: A Case Study of Thai, Malaysian and Arab Consumers

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ปาริชาติ เบ็ญฤทธิ์ [Parichard Benrit]
ฮัมเดีย มูดอ [Hamdia Mudor]


The food industry plays an important role in Thai economic development including employment especially export earnings. Halal food market is considered a potential and growing market. Halal consumer confidence is important for entrepreneurs to sign up their opportunity to penetrate the Halal food market. Therefore, this study aims to examine the level of confidence among Thai, Malaysian and Arab consumers towards Thai Halal logo. A questionnaire was used to collect the data from 400, 383 and 351 Thai, Malaysian and Arabic samples respectively. The data were evaluated using a quantitative analysis. Thai consumers had confidence in the Halal logo of Thailand at the highest confident level while Malaysian and Arab consumers had confidence in the Thai halal logo at a very confident level. Moreover, Malaysian consumers had a higher level of confidence than Arab consumers. The result of this research provided a good opportunity for Thai food entrepreneurs to be confident in the use of Thai Halal logo to penetrate Halal food market in Thailand and abroad such as Malaysia and Arab countries.



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[Parichard Benrit]ป. เ., & [Hamdia Mudor]ฮ. ม. (2019). The Level of Consumers’ Confidence in Halal Logo of Thailand: A Case Study of Thai, Malaysian and Arab Consumers. Journal of Business, Economics and Communications, 14(1), 168-180. Retrieved from
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