Humor Strategies in Isan Folk Tales on THAI TALE YouTube channel

Abstract

This article aims to analyze the humor strategies in Isan Folk Tales on THAI TALE YouTube channel by selecting 62 videos with more than 1,000,000 views from February 2017 - December 2018. The results of the study revealed that the Isan Folk Tales on THAI TALE YouTube channel have 12 humor strategies, divided into 6 contents strategies as follows: 1) plot twisting, 2) parody, 3) misinterpretation, 4) be indecent, 5) contradicting recent behavior, 6) false logic, and 6 language strategies as follows: 1) ambiguity, 2) synonyms, 3) symbols, 4) exaggeration, 5) literally translation of the idioms, 6) directly descriptions.