Approaches and Intentions to Reducing Carbon Emissions in the Industrial Sector of Phra Nakhon Si Ayutthaya Province
Keywords:
Carbon emission reduction, Personal norms, Attitude toward the behaviorAbstract
Carbon dioxide emissions from the industrial sector in Phra Nakhon Si Ayutthaya Province have continued to increase alongside economic growth, highlighting the need for sustainable mitigation strategies. The objectives of this study were: (1) to analyze the components and intentions related to carbon emission reduction in the industrial sector, (2) to examine the effects of variables within the conceptual framework on such intentions, and (3) to propose sustainable approaches for reducing industrial carbon emissions in Phra Nakhon Si Ayutthaya. Data were collected from 480 industrial entrepreneurs and analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM).
The findings revealed that the key indicator from the CFA was “the selection of environmentally friendly and low-carbon materials” (PEN4 = 0.753), reflecting the environmental awareness of industrial entrepreneurs. The SEM results indicated that “attitude toward behavior” had the strongest influence on the intention to reduce carbon emissions (β = 0.732, p < .001). The model demonstrated an excellent fit with the empirical data (χ²/df = 1.88, GFI = 0.999, RMSEA = 0.042, SRMR = 0.037) and an explanatory power of R² = 0.712, meaning that 71.2% of the variance in carbon reduction intention could be explained by the model. Therefore, government agencies should promote positive environmental attitudes and provide motivational incentives, such as tax benefits or financial support for clean technology investment. Meanwhile, the industrial sector should emphasize the use of low-carbon materials and environmentally friendly production processes to foster sustainability and enhance the long-term competitiveness of Phra Nakhon Si Ayutthaya Province.
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