Supply Chain Integration and Quality of Tourism Logistics Services Affecting Sustainable Competitiveness in Sung Noen District Nakhon Ratchasima Province
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Abstract
This research aimed to study the level of supply chain integration, logistics service quality, sustainable competitiveness, and examine the consistency of the structural equation model of supply chain integration and tourism logistics service quality that influence sustainable competitiveness in Sung Noen District, Nakhon Ratchasima Province. The population used in this research was people in Korat Subdistrict, Sung Noen District, Nakhon Ratchasima Province. The sample size was set at 15 times the parameter value and the number of observed variables, 300 people. Data was collected using questionnaires and interviews. Data was analyzed using structural equation modeling. The results found that supply chain integration, logistics service quality, and sustainable competitiveness were at a high level ( = 3.71, S.D. = 0.525). The results of the structural equation model fit were consistent with the empirical data (Chi-Square = 38.813, df = 26, Relative Chi-square = 1.493, p-value = 0.051, GFI = 0.979, AGFI = 0.938, RMSEA = .041, RMR = .011). The results of the research can be applied in practice by emphasizing the development of infrastructure and community participation. Operational flexibility, use of supporting technology, promotion of local products, development of tourist attractions with environmental conservation, creation of added value for products and tourist activities, including the use of technology and digital marketing to promote tourism. Implementation of these guidelines will help local tourism grow sustainably and create long-term economic and social benefits.
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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสารการบัญชีและการจัดการ
ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับมหาวิทยาลัยมหาสารคาม และคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
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