Developing A Structural Model of Entrepreneurial Intention with BOSI DNA in A Thai Private Higher Education Institute
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Abstract
This article is a quantitative research study of factors affecting entrepreneurial intention with two objectives: 1) to analyze the factors of entrepreneurship of BOSI DNA and 2) to test a structural model of entrepreneurial intention. The population are all undergraduate students of the faculty of business administration, with a sample group of 207 students using the proportionate stratified random sampling the available three years of students. The instruments used to collect data are the questionnaires developed from a review of international and local literature on entrepreneurship and entrepreneurial intention. The statistics that are used to analyze the data include descriptive statistics, confirmatory factor analysis and structural equation modeling.
The results reveal that the structural model of entrepreneurial intention is fit with the empirical data. It is found that the five personality traits of BOSI DNA model, that is, 1) Builder DNA (BD), 2) Opportunist DNA (OD), 3) Specialist DNA (SD), 4) Innovator DNA (ID) and 5) Mixed DNA (MD) positively affect entrepreneurial intention (EI) which is in line with the five hypotheses, especially the fifth hypothesis which has the most effect on entrepreneurial intention, showing that the Mixed DNA – MD is significant in the opinions on entrepreneurship.
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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสารการบัญชีและการจัดการ
ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับมหาวิทยาลัยมหาสารคาม และคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
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