Factors Affecting Real Estate Purchase for Investment of Small and Medium Enterprises in Banglamung District, Chonburi Province

Abstract

This study aims to investigate motives and factors influencing the purchase decision of Small and Medium Enterprises (SMEs) in investment property in Banglamung district, Chonburi Province. Questionnaires and interviews are used to collect data from 400 entrepreneurs in Banglamung district, Chonburi Province. Data are analyzed with descriptive statistics in percentage, mean and standard deviation. Also, multiple regression analysis is employed to analyze the data.   The study of motives on purchase decision to buy investment property for lease at present shows that product stimulus and cultural stimulus inversely impact on purchase decision to buy investment property significantly.  Whilst, the motives on purchase decision
to buy investment property for lease in the future show that price stimulus, channel of distribution stimulus, and technological stimulus positively and significantly affect on purchase decision to buy investment property, whereas product stimulus and economic stimulus negatively and significantly impact on purchase decision on investment property. Toward to the study of factors influencing the decision to buy investment property, it can be seen that organizational factor and personal factor negatively and significantly impact on decision on investment property for lease at present.