Bridging Cultures:
Translation Methods of Thai-to-English Video Clip Titles of The GhostSecret Program
Keywords:
translation methods, clips’ title, Thai cultural beliefs, YouTube, cross-cultural communicationAbstract
The YouTube channel The GhostSecret is a channel with a large number of views and followers on the platform. Its approach to translating the titles of Thai video clips into English is noteworthy, as it is able to attract and convey Thai cultural beliefs with a global audience. This research aims to analyze the translation methods used in 200 titles of The GhostSecret program, following a conceptual framework based on translation methods categorized by frequency and percentage. It was found that translators used free translation more than literal translation. Three translation methods were found; these, ranked by frequency, were: re-naming, partial translation, and literal translation. These results shed light on translation methods that consider the communication of cross-cultural beliefs and increases accessibility to viewers worldwide.
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