Community Product Development from Cultural Wisdom Capital, the Old Town Sob Som-Hat Krai Community, Wiang Sub-district, Chiang Khong District, Chiang Rai Province

Abstract

The participatory action research aims to study and develop the product of the old town community, Sob Som-Hat Krai based on their cultural wisdom capital. The data are collected from members of the elderly group, community leaders, historical experts, and representatives from relevant government and private agencies, a total of 35 people. The research tools are in-depth interview, focus group discussion, old town community product forum, and community product workshop. The content data are analyzed by summarizing the main points and categorizing them.

Research results illustrate that the old town community, Sob Som-Hat Krai has a long historical background and cultural wisdom capital with the potential of the community products. Two community products are developed: 1) the practical Yuntian (mystical candle) preserving the belief and principle and 2) the unique giant catfish-patterned Tung (Lanna flag) related to harmony with the way of life and culture. The body of knowledge indicates that product development of sustainable community cultural wisdom capital is required into four principles: 1) participation creation; 2) awareness rising of the wisdom value; 3) development of value into cost; 4) community product skills.