Online Amulets Business and Way of Belief in the Age of 4.0

Abstract

          This article aims to study the meaning of Buddhist amulets, the online amulets business and its suitability in the contemporary Thai society. It is found that the so called Buddhist amulets are auspicious, sacred objects made of metals or mud with a small size suitable to hang on neck or easily bring. The amulets are believed to be spiritually refuges, to help protection and enhance charming. The information technology at present leads to the so called online amulets business such as live broadcasting on website, namely Amulet24.com with full services of selling and buying including the postal delivery. For the purpose of economics, it can be an economic boot. For the religion, the amulets can be used as the mental refuge. For the tradition, making amulets and hanging them on necks are a Thai tradition. It can be said that the online amulets business is wildly agreed and allowed as to be a source of learning and spreading what Thai Buddhists believe as well as reflecting their uniqueness.