Development Guideline for Night-time Experiential Tourism to Promote Creative Economy in Kamphaeng Phet Municipality

Abstract

          This research aims to 1) design experiential nighttime tourism activities in Kamphaeng Phet Municipality and 2) develop a distribution model for tourism products of the Chakangrao Community Tourism Club. A qualitative research methodology was employed, with data collected from 40 key informants through in-depth interviews and focus group discussions. The data were analyzed using content analysis. The findings reveal that: 1) Kamphaeng Phet Municipality has high potential for developing nighttime tourism by integrating religious, spiritual, and contemporary lifestyle resources into three types of experiential activities: participatory activities that engage tourists, activities with historical and cultural significance, and nighttime atmosphere-based guided experiences. 2) The distribution model should be developed as an integrated system consisting of three main processes: product development, distribution through hybrid channels (both online and offline), and service delivery through a collaborative network among the public sector, community, and private sector. In this system, the Chakangrao Community Tourism Club plays a central coordinating role.