Factors Influencing Personal Financial Management of People in Bangkok and Its Vicinity
DOI:
https://doi.org/10.65205/jmsr.2026.e281193Keywords:
Consumer Behavior, Personal Financial ManagementAbstract
Factors influencing the personal financial management of people in Bangkok and its vicinity The objectives are as follows: 1) To study the factors affecting the personal financial management of the people in Bangkok and the metropolitan area, 2) To study the level of personal financial management of the people in Bangkok and the metropolitan area. The sample is 400 people in Bangkok and its surrounding provinces aged 18 years and above. The data will be analyzed and processed statistically. By analyzing descriptive statistics with a percentage value. Frequency distribution Mean calculation, standard deviation calculation, and inferential data analysis using statistical ready-made programs. In the hypothesis test, statistical analysis tools such as t-test and one-way ANOVA (F-test) were used, and multiple regression analysis was used. The results showed that the sample had opinions about consumer behavior. Overall is at a very high level. The average value is 3.68 when considered individually. The average value was 3.71, with the highest average being family with an average value of 3.75 and psychology. The average value was 3.66. The average value was 3.82 and the overall level of personal financial management was very high. The average value was 3.53, with the highest average being earning 3.65. This is in accordance with hypothesis 1: demographic factors influence the perception of personal financial management, and hypothesis that 2 Consumer Behavior Factors Influence Personal Financial Management Perceptions
References
Angkana Onjeen, & Chan-ngam, J. (2023). Influence of internal and external factors on personal financial planning of employees in Navanakorn Industrial Estate. Journal of Interdisciplinary Social Sciences and Communication, 6(2), 122–136.
Anuthida Prasertsak, & Nakyaem, N. (2023). Factors influencing personal financial planning based on sufficiency economy of private hospital staff in Nakhon Pathom province. Mahachulalongkornrajavidyalaya Ubon Journal, 8(2), 105–117.
Bank of Thailand. (2013). Results of the survey on financial literacy in Thailand, 2013 (Unpublished).
Bank of Thailand. (2017). Know about finance: Being in debt happily (Unpublished).
Barber, B. M., & Odean, T. (2001). Boys will be boys: Gender, overconfidence, and common stock investment. Quarterly Journal of Economics, 116(1), 261–292. https://doi.org/10.1162/003355301556400
Capital Market Knowledge Development Center. (2009). Financial planning course: Module 1, fundamentals of financial planning (Unpublished).
Cochran, W. G. (1953). Sampling techniques. John Wiley & Sons, Inc.
Croson, R., & Gneezy, U. (2009). Gender differences in preferences. Journal of Economic Literature, 47(2), 448–474. https://doi.org/10.1257/jel.47.2.448
Durbin, J., & Watson, G. S. (1950). Testing for serial correlation in least squares regression. I. Biometrika, 37(3/4), 409–428.
Gitman, L. J., & Zutter, C. J. (2012). Principles of managerial finance (13th ed.). Pearson Education.
Jianakoplos, N. A., & Bernasek, A. (1998). Are women more risk averse? Economic Inquiry, 36(4), 620–630. https://doi.org/10.1111/j.1465-7295.1998.tb01740.x
Jiradet Kotape. (2014). A study of behavior and causes of debt among teachers in Nong Khai province (Master’s independent study, Master of Economics in Business, Faculty of Management Science, Khon Kaen University, Thailand).
Kanya Vanichbancha. (2016). Advanced statistical analysis with SPSS for Windows. Chulalongkorn University Book Center.
Kijtiporn Sithiphan. (2009). Factors influencing personal financial planning of Bangkok residents (Master’s thesis). Bangkok University, Thailand.
Lusardi, A., & Mitchell, O. S. (2008). Planning and financial literacy: How do women fare? American
Economic Review (Papers & Proceedings), 98(2), 413–417. https://doi.org/10.1257/aer.98.2.413
Lusardi, A., & Tufano, P. (2015). Debt literacy, financial experiences, and over‑indebtedness. Journal of Pension Economics & Finance, 14(4), 332–368.
Meor Nordin, H. N., Baharum, N. S. N., Rahmat, N. H., & Abdullah, A. (2022). Factors influencing financial management behaviour among university students. Selangor Business Review, 7(1), 12–24.
Mukda Kowhakul. (2015). Personal financial management affecting saving behavior of people in Bangkok and its metropolitan area. Business Administration and Economics Review, 12(1), 128–149.
Nguyen, N., & Johnson, L. W. (2020). Consumer behaviour and environmental sustainability. Journal of Consumer Behaviour, 6, 539–541.
Odean, T. (1998). Are investors reluctant to realize their losses? Journal of Finance, 53(5), 1775–1798. https://doi.org/10.1111/0022-1082.00072
Phanomporn Sukwattanasap. (2021). Economic and environmental factors related to savings affecting personal financial management behavior of working‑age people in Bangkok. Journal of Public Administration, 11(1), 61–78.
Pongpal, P. (2020). Personal financial planning to strengthen economic immunity for teachers and educational personnel (Research report). Office of the Welfare Promotion Commission for Teachers and Educational Personnel, Ministry of Education.
Salsabilla, S. I., Pradono, P., & Hartono, B. (2021). Factors affecting personal financial management. Jurnal Manajemen Bisnis, 12(1), 45–55.
Sunden, A. E., & Surette, B. J. (1998). Gender differences in the allocation of assets in retirement savings plans. American Economic Review (Papers & Proceedings), 88(2), 207–211. https://www.jstor.org/stable/116901
Somnuk Uaijirapongpan, & Kaoen, P. (2016). Factors affecting personal financial management of provincial police officers in Chumphon. Journal of Management Science, Prince of Songkla University, 3(2), 65–84.
Thinyada Pichayasupakul, & Wannarat, S. (2017). Factors affecting personal financial risk management of undergraduate students in Chonburi province. Silpakorn University Electronic Journal, 7(1), 22–35.
van Rooij, M., Lusardi, A., & Alessie, R. (2011). Financial literacy and retirement preparation in the Netherlands. Journal of Pension Economics & Finance, 10(4), 527–545.
Xiao, J. J., & Porto, N. (2017). Financial education and financial satisfaction. International Journal of Bank Marketing, 35(5), 805–817. https://doi.org/10.1108/IJBM-01-2016-0009
