Business Environment Factors Influencing Competitive Advantages of Community Enterprises in Lower Northeastern Thailand.
Keywords:
Business environment, Competitive advantage, Community EnterprisesAbstract
The objectives of this research were: 1) to study the business environment factors, 2) to study the factors contributing to competitive advantage, and 3) to examine the relationship between business environment factors and the creation of competitive advantage of community enterprises in the Lower Northeastern Region of Thailand. The sample group consisted of 400 members of community enterprises. Data were collected using an online questionnaire. The statistical methods used for data analysis included mean, standard deviation, multiple correlation analysis and multiple regression analysis.
The research findings revealed that: 1) among the internal business environment factors, the highest average score was in the aspect of owners and shareholders, while among the external business environment factors, the highest average score was in the aspect of social and cultural conditions; 2) the factor contributing most to competitive advantage was responsiveness;and 3) the business environment factors owners and shareholders, executive committees, legaland political aspects, and economic aspects were found to be significantly related to the creation of competitive advantage at the 0.05 level.
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