THE DEVELOPMENT OF KNOWLEDGE AND WISDOM TO BENEFITS THE COMMERCIAL INTERESTS FOR THE STRENGTHENING OF COMMUNITY ENTERPRISE IN MAHA SARAKHAM PROVINCE

Abstract

          In this dissertation, The Development of Knowledge and Wisdom to benefits the Commercial Interests for the strengthening of Community Enterprise in Mahasarakham  Province., aim to study the patterns conditions and needs of The Development of Knowledge and Wisdom to benefits the Commercial Interests for the strengthening of Community Enterprise in Mahasarakham  Province. and to determine guidelines on The Development of Knowledge and Wisdom to benefits the Commercial Interests for the strengthening of Community Enterprise in Mahasarakham  Province, solve the problem and increase the community enterprises competencies with a various style of product, a wide range of good quality and skills of process management and using the quantitative research methodology. The samples of this research are with the community enterprise in Maha Sarakham in 13 Districts amount 440 persons. The instrument which used in this study is a questionnaire Likert 5 scale rating. By the questions in the questionnaire are items which selected from the related variables and the validity of the causal model of all variables used structural equation.

The results showed that the validity of the causal model of The Development of Knowledge and Wisdom to benefits the Commercial Interests for the strengthening of Community Enterprise in Mahasarakham Province is consistent with the empirical data, the threshold is good. When considering the relationship and the influence of variables on Knowledge of the strengthening of Community Enterprise is Standard influence coefficient of 1.60, which is a variant of Knowledge can be explained as follows, the variables with the highest influence is Teach. (Standard influence coefficient was 0.73), followed by competency. (Standard influence coefficient 0.72) and the factor of work experience. (Standard influence coefficient 0.57), respectively. The relationship and the influence of variables on wisdom to the strengthening of Community Enterprise is Standard influence coefficient of 0.81, which is a variant of wisdom can be explained as follows, the variables with the highest influence is learning. (Standard influence coefficient was 0.71), followed by culture. (Standard influence coefficient 0.68) and the factor of be self-reliant. (Standard influence coefficient 0.66), respectively. Thus, the Development of Knowledge and Wisdom to benefits the Commercial Interests for the strengthening of Community Enterprise in Mahasarakham  Province should pay attention to leadership, teach and competency to be able to develop the strengthening of Community Enterprise in Mahasarakham  Province follow by  model-based TWS Framework.