Guidelines for Promoting and Developing Products for Export of Shallots in Sisaket Province
Keywords:
Export promotion, product development, shallot productsAbstract
This research aimed to 1) study the current status of entrepreneurs who were successful in exporting shallots in Sisaket Province and 2) study the guidelines for promoting and developing shallot products in Sisaket Province to meet standards. This research is a mixed-method research. Data were collected through in-depth interviews with 10 key informants and questionnaires with a sample of 50 people. Qualitative data were content analysis. The quantitative data were analyzed using frequency, percentage, and standard deviation, and presented descriptively. The research results found that: 1) The current situation of entrepreneurs who have been successful in exporting shallots in Sisaket Province has a customer database of the original group being leading department stores, large restaurants and large hotel businesses have been partners for many years and export with the same operators who are major players in the shallot market. 2) Guidelines for promoting and developing shallot products in Sisaket Province to meet standards. It was found that shallot products meet GAP safety standards, which is an improvement in product standards and prices that made this results in a large export volume and a guideline for promoting and developing shallot products in Sisaket Province, with the overall level being at a high level (=4.22, SD.=.708). When considering each aspect, it was found that in terms of the quantity of shallot exports, the price was most appropriate for the quality. (=4.72, SD.=.706) . Next, the price of shallot products is at a high level. (=4.48, SD.= .665). In terms of marketing promotion, it is at a high level. (= 4.16, SD.= .697). In terms of processed shallot products, it is at a high level. (=4.14, SD.= .751). The development and promotion of shallot technology is at a high level. (=4.08, SD.= .721). It was also found that entrepreneurs have increased demand for the export volume of shallots both domestically and internationally.
References
Boonchum Srisat. (2002). Basic research principles. 9th ed. Bangkok: Suwiriyasarn. (In Thai)
Chainarong Wongsuwan. (2020). Guidelines for developing processed shallot products to increase value among farmers. Thai Agricultural Science Journal, 18(4), 72-86. (In Thai)
Jiranan Wongwatanyu et al. (2018). Production and production costs of shallots in Yang Chum Noi District, Sisaket Province. Rajabhat Agricultural Journal, 17(2), 69-76. (In Thai)
Naret Wongprasert. (2021). Effects of shallot seed use on the yield and quality of shallots in the Northeastern region. Journal of Agriculture and Technology, 12(2), 45-60. (In Thai)
Office of Agricultural Economics. (2024). OAE 11 follows up on the shallot situation in Sisaket Province, the number 1 production source in the Northeast. This year, the total production is 77,420 tons, with the most released to the market in January - February, 70 percent. [Online]. Retrieved 12 April 2024. Accessed from: https://oae.go.th/view/1
Phonsawan Nilsonlthi et al. (2016). Shallot production and promotion needs of farmers in Nong Hong District, Buriram Province. [Online]. Retrieved April 12, 2024. Accessed from: https://gsbooks.gs.kku.ac.th /59/ingrc2016/pdf/BMP8.pdf
_________. “Shallot production and farmers' promotion needs in Nong Hong District, Buriram Province” Master of Agriculture Thesis in Agricultural Extension, Department of Agriculture and Cooperatives, Sukhothai Thammathirat University, 2016. (In Thai)
Sangwansak Srisutham. (2015). Knowledge Management and Development Office (Public Organization) in the Edible Red Onion Knowledge Set. Sisaket: Sisaket Provincial Agricultural and Cooperative Office.
Sisaket Provincial Commerce Office. (2024). Sisaket Provincial Commerce Office visits the area to monitor the production and marketing situation of shallots in the production year 2024/25. [Online]. Retrieved December 30, 2024. Accessed from: https://sisaket.moc.go.th/th/content/category/detail/id/161/iid/77629
Supang Chantawanich. (2004). Qualitative research methods. 12th ed. Bangkok: Chulalongkorn University Press.
Suriratanaphon Namwong, “Development of Sufficient Agriculture to Upgrade to GAP Standards: A Case Study of Red Onions” Master of Business Administration, Burapha University, 2016. (In Thai)
Thai Chamber of Commerce. (2024). Sisaket Provincial Commerce Office conducts activities to link the distribution of Sisaket shallots in the 2024/25 production year. Retrieved 12 April 2024. Accessed from: https://sisaket.moc.go.th/th/content/category/detail/id/161/iid/84820
Thawatchai Nimkingrat et al. (2018). On the technology of shallot production to reduce production costs and increase productivity. Sisaket: Sisaket Horticultural Research Center. (In Thai)
Yupin Thunsri. (2016). Development of shallot production and marketing network for farmers in Tung Yang Subdistrict, Laplae District, Uttaradit Province. Journal of Social Development and Administration Strategy, 18(1), 59-72. (In Thai)
