Behavior and Motivation of Thai Tourists Traveling on Religious Tourism Thevalai Phra Phikhanet, Huai Khwang District, Bangkok

Authors

  • Airawan Phollkhumthong Student in Valaya Alongkorn Rajabhat University under the Royal Patronage; Pathum Thani Province
  • Pawarisa Lertwiriyaprasith Assistant Professor in Valaya Alongkorn Rajabhat University under the Royal Patronage; Pathum Thani Province

Keywords:

Behavior, Motivation, Religious Tourism, Ganesha Temple

Abstract

           This research has as its objective 1) To study the behavior of Thai tourists in religious tourism Thevalai Phra Phikhanet, Huai Khwang District, Bangkok Province 2) To study the motivation of Thai tourists in religious tourism Thevalai Phra Phikhanet , Huai Khwang District, Bangkok Province and 3) To compare different demographic data of Thai tourists with their motivation for religious tourism Thevalai Phra Phikhanet , Huai Khwang District, Bangkok Province The sample group used in the research was 400 Thai tourists traveling to Thevalai Phra Phikhanet, Huai Khwang District, Bangkok Province, at random The research tool is a questionnaire. Statistics used in data analysis include percentages, means, and standard deviations. and compare the differences with the F-test. The results of the study found that 1) Thai tourists traveling to the Thevalai Phra Phikhanet, Huai Khwang District, Bangkok Province. Most are female, aged During 20 – 30 years, bachelor's degree studies Have a career as an employee of a private company and have an income in the range of 15,001 – 20,000 baht 2) Behavior of Thai tourists traveling to Thevalai Phra Phikhanet, Huai Khwang District, Bangkok Province Most travel 2 – 3 times a year with the objective of asking for blessings and praying about finances. Travel come travel during the weekend. The person traveling together is a friend. Travel by public transport The cost for each trip is less than 500 baht and receive information about Thevalai Phra Phikhanet from TIKTOK (Tik Tok) 3) Motivation for traveling in descending order there are 3 orders of magnitude: environmental factors, followed by emotions and feelings. and physical aspects, respectively, and 4) The results of comparing differences found that gender, age, and educational level were different. Have motivation to travel to Thevalai Phra Phikhanet , Huai Khwang District, Bangkok Province no different But groups with different careers and incomes found that the motivation for traveling to Thevalai Phra Phikhanet, Huai Khwang District, Bangkok Province was different, with statistical significance at the 0.05 level

References

Chanun Wongwipak. (2009). Teaching document for cultural tourism management. Nakhon Pathom: Faculty of Management Science and Archaeology, Silpakorn University.

Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6(4), 408–424.

Data Innovation and Governance Institute. (2023). Thailand tourism statistics. [Online]. Source : https://digi.data.go.th/showcase/thailand-tourism-statistics/ [November 2023]

Doungrat Koykijcharone. (2019). Religious tourism behaviors of Thai tourists in Phuket Province. Panya Journal, 26(1), 76–85.

Duangthip Nakratok. (2020). Motivation of religious tourism to praying for love reputation of religious place in Bangkok. Master's thesis, Srinakharinwirot University.

Kamontip Thammanittavorn and Sangkae Punyasiri. (2022). Behavior and motivation of Thai Tourists in Generation Y traveling to visit Chulamanee Temple in Samut Songkhram. Journal of Humanities, Social Sciences, and Innovation, Kalasin University, 1(2),

–32.

Longtunman. (2023). Spiritual tourism: A new weapon for Thai tourism. [Online]. Source : https://www.longtunman.com/46203 [June 2025]

Prames Pichphandaycha. (2018). Religious tourism management in Hong Kong Island affecting Thai tourists. Master's thesis, Thammasat University.

Suthira Pankaew and Prasopchai Pasunon. (2023). Tourism elements and motivation affecting the traveling intension to the temples and shrines of generation Y tourists in Songkhla Province. Nakhon Ratchasima College Journal, 17(1), 175–186.

Tassanee Piyacharoendej. (2021). Development model of tourism management at special economic zone in Songhla Province. Doctoral dissertation, Mahachulalongkornrajavidyalaya University.

Thanin Silaracharu. (2012). Research and statistical data analysis using SPSS and AMOS.

(13th Ed.). Bangkok: SE-EDUCATION.

Wanida Lerspipatthananon. (2018). Thai Gen Y people' travelling behavior and motivation patterns. Dusit Thani College Journal, 12(Special Issue), 134–149.

Wirayut Phonphotthanamat. (2022). A Comparative Study of Verifying the Content Validity of

a Research Instrument with the IOC, CVR and CVI. Journal of Library and Information Science, 28(1), 174–175.

National Statistical Office of Thailand. (2013). Types of tourism. [Online]. Source : http://osthailand.nic.go.th/masterplan_area/userfiles/files/Tourism.pdf [October 2023]

Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50(4), 370–396.

Downloads

Published

2025-08-16