The factors influencing the attitudes and behaviors of undergraduate students in Bangkok towards online gambling

Abstract

          The aim of this research was to investigate the factors influencing the attitudes and behaviors of undergraduate students in Bangkok towards online gambling. Additionally, the study sought to explore the effects of online gambling and formulate policy recommendations for communication campaigns addressing risk factors associated with online gambling from the perspective of undergraduate students in Bangkok. The research adopted a Mixed Method approach, with a sample group consisting of 422 undergraduate students from various universities in Bangkok, all of whom had prior experience with online gambling. Data was collected through an online questionnaire, and the analysis involved the use of statistics such as frequencies, percentages, and averages. Qualitative research methods, specifically in-depth interviews, were conducted with 12 undergraduate students.

The findings of the research revealed several key points. Firstly, students engaging in gambling exhibited a connection with their environment and society, often influenced by family members participating in various forms of gambling. This contributed to a perception that gambling is acceptable and normal in society. Secondly, online gambling was easily accessible due to various convenient technologies, allowing continuous play anytime, anywhere. The age at which individuals typically commenced online gambling was between 16 - 20, with peer influence being a significant factor in their decision to participate. Thirdly, the most prevalent impact reported from online gambling was financial in nature. In terms of policy recommendations for campaigns addressing risk factors associated with online gambling, the research suggests leveraging social media to reach young students. The emphasis should be on presenting the positive relationships, understanding, and love among family members, parents, friends, and loved ones. This interpersonal connection is identified as a crucial factor influencing students' decisions to either engage or refrain from entering the online gambling cycle.